Strength in Nature

3 Reasons to include Deadlines in Subject Lines

Recently, we talked about Email Etiquette. One topic I'd like to highlight more specifically is the advantage of using a deadline or timeline in the Subject Line. When we are writing and considering our positions as servant leaders, our objective should always be to seek clarity and connection.

Including the deadlines for the action you request in the email borrows from the marketing concept to

  • improve clarity,
  • drive action, and
  • increase time efficiency.


Servant leaders understand the pressure of time on their (our) readership. We talked about crafting emails using the Call to Action or Cover Your Asset layouts. In a Call to Action (CTA) email, we are asking the readers to accomplish a specific task. As business leaders, we need tasks to be accomplished by a set time. Help your readers by putting that deadline up front in the subject line.


The Rule of 7 in marketing was developed in the 1930s, while the principle is a very different in today's world, we can...

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