Strength in Nature

Today we are going to talk about telling a story. If you are writing an email, you most likely have a specific point in mind. Most business emails fall in to one of two categories: CYA or CTA. First we are going to examine the information and point of each of these types of emails and then we will follow up with the importance of storytelling.

CYA

Do I need to elaborate on its meaning? Covering your assets means that you are sharing information. Perhaps the information isn't interesting (to you). Perhaps you aren't sure how else to communicate the information. The CYA emails are highly informative, often filled with industrial jargon, and let's face it...dry.

 "Research shows that including statistics in the story format leads to increased retention by 25x."

However, writing a dry CYA email is selfish. By writing a dry email of this nature you burden your readers with the following responsibilities.

• understanding,
• reading through the lines, and
• information filing.

In a busy...